For our AW17 collection we looked to Queen Maud for inspiration. She was an international style icon challenging the beauty standards of her time, and a woman who was not afraid to do things her way. She was stong and sporty, and had an unique style we want to continue.

Heavy materials, rich fabrics, and contrasts inspired by the fashion of that age where the East met the West, and where the aristocratic encountered the bohemian are some of  the core inspirations behind this collection. Exclusiveness and comfort are central and a playful approach to fabrics and shapes blended with flowy silhouettes and clean lines gives room for exciting combinations, and a womans changing needs are covered.



Textured velvet and metallic elements lift the garments and give them a luxurious feel, while the effects of ombré and dark tones in combination with soft pastels help create a dramatic look.

Velvet jackets, luxurious kimonos and exciting knitwear are just a few of the key pieces for the AW17.

In addition to the main collections we are proud to present MAUD Ateliér – a small and exsclusive collection of dresses for the very special occasions. The dresses are manufactured with stunning European fabrics in a first class atelier, and are embellished by hand.